aalwye

aalwye

Resources

Notes from the process

A growing collection of ideas, tools and lessons I’m learning along the way. I’ll add to it as I read, practise and find things worth sharing.

What you’ll find here

These resources are connected to the work I’m doing now: creating stories, learning digital marketing, building better habits and documenting progress. I’m sharing the useful parts in plain language, alongside what I’m still figuring out.

On my reading list

The War of Art

A book I’m currently reading as I work on showing up for creative work consistently. I’ll add my notes and takeaways as I finish and reflect on it.

Status: Currently reading

Storytelling

Surprise without confusion

A useful idea I’m practising: give people something familiar to hold on to, then let one unexpected moment change how they see it. The aim is curiosity with a clear emotional payoff.

Creative practice

Notice, connect, shape, test

I’m learning to collect observations, connect them to something I care about, shape them into a clear idea and then test that idea by making something real.

Digital marketing

Learning by doing

I’m studying digital marketing, including Meta Ads. As I work through lessons and assignments, I’ll turn the clearest takeaways into notes I can revisit.

A living library

Useful beats impressive.

I want this page to become a practical reference: clear takeaways, honest notes and tools I’ve actually tried. I’ll label what’s a personal experiment and what’s a resource I recommend.

What would help you?

If there’s a topic you’d like me to explore—storytelling, creative work or learning digital marketing—send me a note through the contact page.

Get in touch →
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